The importance of a consistent "from" address

Traditionally Innovyx' Dialogue 1to1™ platform has used dynamic "from" addresses. These addresses provide a number of advantages including identification of the original recipient, which is important for response processing, and identification of the campaign and segment which is valuable for analytics.

Recent developments in anti-spam technology, including challenge/response systems, Outlook 2003 and AOL 9 have made it far more important that senders be listed in recipients address books in order to ensure successful delivery to the recipients inbox. Since this is not practical with dynamic "from" addresses Innovyx is recommending switching to static "from" addresses while maintaining dynamic "replyto" addresses.

This solution ensures that the overwhelming majority of responses can still be correctly identified while enabling recipients to add a consistent sender address to their address book or whitelist. Request this perspective…

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