 Articles
Do the Right Thing in an E-mail Marketing Campaign
Just because an e-mail marketing practice is legal doesn't mean it's the right thing to do.
Successful campaigns are built by balancing the requirements and restrictions of three key constituencies: legal, industry best practices, and business objectives. More »
E-Mail Marketing History Lessons
When Innovyx was founded 10 years ago, we believed the future for direct marketing was in highly integrated, customer-driven, one-to-one marketing and that e-mail could enable that future in a way no other medium could.
Fast forward to today: I've been reviewing and updating my company's mission statement. While we're gratified that our vision holds up today, it brought to mind some wisdom gleaned over the past decade. More »
Tips for Sending a Welcome Message
I haven't written about the dos and don'ts for writing and delivering a welcome message to new subscribers. The what, when, and how of that first message is key. It sets the tone for the relationship. As with any relationship, you never get a second chance to make a first impression. More »
More articles »
Factsheets
Quality Assurance
Quality assurance is not a procedure that can be added to the end of a
project. It must be baked in from the start. Dialogue 1to1
facilitates this by providing a project management tool to ensure all tasks
are performed in a timely manner and by enforcing a clear workflow process
from creation through to completion. The system also performs a myriad of
tests and checks throughout the process highlighting errors and potential
problems along the way. Request this
factsheet »
Email Deliverability
As the quantity of spam increases the issue of spam blocking and false
positives grows. This has become a major issue for both email senders and
receivers (ISPs). Large ISPs are blocking billions of spam messages per day
and are taking ever more aggressive steps to keep spam out of their users'
inboxes. An unfortunate side effect of this is that much non-spam gets
mis-identified, a problem known as “false positives”. Studies
show that as much as 18% of all marketing email does not get correctly
delivered to the recipients' inbox. While there are many proposed solutions
to this problem there is no “silver bullet” in sight. Request this factsheet »
The Dialogue 1to1 Subscription center
The Dialogue 1to1 subscription center is a sophisticated, flexible, modular, template driven system for subscriber management. Through the use of web templates it can have a look and feel and even navigation that matches and integrates seamlessly with your corporate website. The center's capabilities can even be embedded within your website. Request this factsheet »
More factsheets »
White Papers
Understanding Dynamic Messaging
Dynamic messaging is the term du jour in the email marketing
industry. As such it is poorly defined and not well understood. Dynamic messaging has the ability to enable true one to one messaging between
companies and their customers. However dynamic messaging also presents a
number of new challenges requiring changes to how we create and manage
campaigns.
Based on our experience developing and managing highly complex dynamic
campaigns this document details the challenges they present and provides
approaches to mitigate the risks and ensure successful outcomes. Request this whitepaper »
Email Response Handling Guide
Innovyx Dialogue 1to1 provides great flexibility in the configuration
and management of addresses in outbound email campaigns to facilitate
management of campaign responses. In addition it utilizes a sophisticated,
proprietary system to analyze, classify and process email messages received
in response to email campaigns.
This powerful, flexible and configurable system improves the recipient
experience while minimizing the load on customer service centers during and
after an outbound campaign. Request this whitepaper »
Spam Score Analysis Whitepaper
Does your marketing material trigger spam content filters? Are you sure?
This whitepaper discusses the Dialogue 1to1™ spam score analysis tool
and how it can help to ensure that your messages get through. Request this
whitepaper »
More whitepapers »
Perspectives
Permission Compliance and Legal Liability
Adherence to industry best practices and permission tactics provides compliance with the spirit of most every anti-spam laws. However, liability protection from the letter of these laws requires the marketer to possess demonstrable proof. More »
The Importance of a Consistent From Address
Recent developments in anti-spam technology, including challenge/response systems, Outlook 2003 and AOL 9 have made it far more important that senders be listed in recipients address books in order to ensure successful delivery to the recipients inbox. More »
Address Suppression — An Essential Capability
As Ben Isaacson said in a recent column on ClickZ.com, 2004 may very well be the year of suppression. While this task may sound simple there are numerous pitfalls and many mailing systems have serious shortcomings that prevent this simple task from being handled effectively. More »
More perspectives »
|
