 Perspectives
Permission Compliance and Legal Liability
Adherence to industry best practices and permission tactics provides compliance with the spirit of most every anti-spam laws. However, liability protection from the letter of these laws requires the marketer to possess demonstrable proof. More »
The Importance of a Consistent From Address
Recent developments in anti-spam technology, including challenge/response systems, Outlook 2003 and AOL 9 have made it far more important that senders be listed in recipients address books in order to ensure successful delivery to the recipients inbox. More »
Address suppression — An Essential Capability
As Ben Isaacson said in a recent column on ClickZ.com, 2004 may very well be the year of suppression. While this task may sound simple there are numerous pitfalls and many mailing systems have serious shortcomings that prevent this simple task from being handled effectively. Innovyx' Dialogue 1to1™ provides a number of sophisticated tools to insure suppression is performed correctly and in a timely manner. More »
Poor Email Practices Lead to Customer Attrition
In a recent study by Quris Inc. almost 50 percent of customers reported that they had ceased doing business with companies that have poor email practices. More »
|
