 Articles
Addressing E-mail Deliverability Is Simple
It’s 2010, and yet e-mail deliverability continues to be a significant challenge for many companies. This could have been resolved years ago had marketers understood the importance of having their e-mail delivered and worked with Internet service providers (ISPs) to ensure that the needs of customers, ISPs, and senders were met. Unfortunately, it didn’t turn out that way. More »
E-Mail Marketers Trip up on Quality Control
In recent weeks the Email Experience Council (EEC), a leading e-mail industry group, has come under fire in industry circles for a series of errors in its regular e-mail communications. While I agree that it doesn’t give a great impression when an ambassador of our industry repeatedly sends e-mail communications with errors, I don’t lay the blame solely at the feet of the EEC. More »
Approaches to Building an E-mail List, Part 2
How do you reach prospects not on your list? More »
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Innovyx Updates
Innovyx Appoints Nissa Wright Vice President, Strategy
Wright selected to oversee the growth and development of the new Strategy division as Innovyx expands its strategic consultation services. Article »
Innovyx Appoints Julie Woodward Vice President, Client Services
Woodward to oversee the growth and development of the nationwide account team, and provide strategic direction. Article »
Omnicom 2Q earnings rise 11 pct, but shares slip
Advertising and marketing conglomerate Omnicom Group Inc. on Tuesday reported an 11 percent increase in second-quarter net income, propelled by strong international business. Article »
Star Healthcare Eases Communication Between Brands, Patients
Omnicom Group’s Star Marketing network recently created a new healthcare-marking service — Star Healthcare. ADOTAS sat down with Star Healthcare’s president, Maryann Kuzel, to get the scoop. Article »
Star Healthcare launches
The Omnicom Group's Star Marketing network announced the creation of a new healthcare relationship marketing service called Star Healthcare. Article »
More updates »
In the News
- In 2010 marketers need timely consumer contact Article »
- Innovyx finds growth pocket in email marketing services Article »
- E-Mail Marketing's Future... Right Now Article »
- How RSS can complement e-mail marketing Article »
- 4 missteps that can ruin your e-mail content Article »
More news »
Industry News
- Why 2010 Could Be A Bad Year For ‘Worst-Practice’ Marketers More »
- Editorial: Direct will be marketers' go-to strategy this year More »
- 5 Ways to Kill Your Email Deliverability More »
- Oops! How to Handle E-mail Mishaps More »
- Desperation Marketing Courts E-mail Hell More »
- Top Firms Fumble Opt Outs: Return Path More »
- Successful Deliverability Lies with the Marketer More »
- EmailAppenders Hawking Bogus List, Claims Publisher More »
- Alive and Kicking: Execs Agree that E-mail DM is Sound More »
- As the Lines Blur, Digital Agencies Are Taking Lead More »
More industry news »
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