Innovyx, Inc. Releases Dialogue 1to1™ Version 4.0Dialogue 1to1 version 4.0 Streamlines Campaign Creation, Management and Reporting Offering the Marketing Professional Greater Control and Flexibility
SEATTLE, January 2, 2006 — Innovyx, Inc., a specialist in one-to-one integrated digital marketing solutions and part of Omnicom Group Inc. (NYSE-OMC), today released version 4.0 of its flagship Dialogue 1to1 digital marketing system. Among its many enhancements, Dialogue 1to1 version 4.0 features a redesigned user interface that simplifies campaign creation and management. The Dialogue 1to1 reporting system, long considered among the best in the industry, has received a major upgrade. Version 4.0 takes reporting to a whole new level with a sophisticated dashboard that takes advantage of the power and presentation capabilities of todays desktop computers to present campaign results in a compact and intuitive manner. The dashboard provides marketers with a 10,000-foot helicopter view of campaigns yet still enables them to drill down rapidly to detailed results of specific marketing messages. The new “managed static address” capability brings the power of Dialogue 1to1’s inbound message analysis to static addresses, which allows for automated processing of customer inquiries (such as opt-out requests) that are sent to a fixed and constant email address hosted by Innovyx. Version 4.0 also features enhanced integration with the Chameleon™ content management system. Chameleon facilitates the creation, editing, proofing and approval of dynamic content. It enables truly dynamic, one-to-one messaging for even the largest customer lists. “Over the past 18 months we have seen enormous interest in creating truly dynamic campaigns,” said Derek Harding, CEO, Innovyx, Inc. “Chameleon integration addresses a key issue in creating such complex messages — content management. Dialogue 1to1 has long been able to handle extremely sophisticated content insertion and multi-pass customization but managing the content was a challenging task. Chameleon conquers the content management hurdle and makes this level of sophistication accessible to all marketers.” Founded in 1998, Innovyx (www.innovyx.com) specializes in providing one-to-one integrated digital marketing solutions to advertising and marketing agencies and global 2000 enterprises. Innovyx provides a complete range of digital marketing solutions, including: subscriber acquisition; deliverability services; response management; program data hosting and analytics; permission management and consulting. |
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