Innovyx Releases Dialogue 1to1™ Version 6.0

Update Includes Barcode Generator and SOAP API

Seattle, WA — Innovyx, Inc., an Omnicom agency-focused e-mail marketing services firm has released Dialogue 1to1™ Version 6.0.

“By adding increased accessibility and enhanced features to Dialogue 1to1, we aim to provide clients with the tools they need to create more advanced email marketing strategies. Version 6.0 was created to help agencies stay in tune with the most effective ways to leverage email and engage with existing and potential online targets.” said Derek Harding, CEO of Innovyx.

Its core platform’s range of new and enhanced features and capabilities include:

• Barcode generator: The barcode image generator is designed to bring a higher level of interactivity to client email campaigns. Generic or personally customized barcodes in outbound emails are made possible with this feature which can be used for in-store promotions or discounts and can add further security by minimizing the abuse of offers.
• SOAP API: The API facilitates increased access to the platform and provides a new way to develop and launch applications. Client systems and sites can directly manage subscriber records and trigger fully- customized, real-time messages.
• Reworked help system: Version 6.0 brings web 2.0 wiki functionality to the main help system. The Wiki has been seeded with all the existing help documentation as well as how tos, user guides and factsheets.
• Improved poll system: Dialogue 1to1 has long included a simple polling system suitable for gauging use opinions and for incremental registration. Until now however this has required a convoluted process including the setup of a profile management page, a separate poll results page and seeding of answer values.
  Version 6.0 resolves this and provides a poll mechanism that is all-in-one, simple to setup and more secure against erroneous answers and inappropriate voting.
• Other enhancements include:
  • Configurable From, ReplyTo and test Subject headers.
  • Ability to resize the edit window when entering copy.
  • Improved ForwardIt security by only recording a hash of the recipient’s email address.
  • Webview efficiency improved through use of Perl module.
  • Ability to clone content in the CMS.
  • Management of automated imports & exports through the management console.
  • Automated imports & exports displayed in the Journal.
  • Validation of dynamic content attributes.
  • Validation of the tracking URL.

About Innovyx

Founded in 1998, Innovyx (www.innovyx.com) specializes in providing sophisticated email marketing solutions to advertising and marketing agencies, and global 2000 enterprises, through its technology and strategically focused client services team.

Clients benefit from Innovyx’s agility, flexibility, and unique ability to integrate with multiple agencies and databases involving multi-channel marketing programs. These solutions enable business professionals to create, deliver, and analyze direct marketing campaigns and customer communications programs.

About STAR Marketing

STAR Marketing (www.starmsgroup.com), a division of the Omnicom Group, is a network of customer experience management agencies and specialist services including: CRM, interactive, direct, digital and search media, analytics, teleservices, email, strategic consulting and process improvement.

Copyright © Innovyx, Inc. 1999-2010. All rights reserved. Privacy Policy
Innovyx, Dialogue 1to1, ActionClicks and ForwardIT are trademarks of Innovyx, Inc.
1to1 is a trademark of the Peppers and Rogers Group, Inc., used under license.