Innovyx Appoints Nissa Wright Vice President, Strategy

Seattle and New York — Innovyx, an Omnicom agency-focused e-mail marketing services firm, has named Nissa Wright Vice President, Strategy. She reports directly to Derek Harding, CEO, based in the Seattle office.

Wright brings over ten years of online experience to the position, including e-mail, database, and associative search technologies. She also has expertise in marrying client business objectives with modern e-mail marketing techniques and technologies.

Previously Vice President of Client Services at Innovyx, Wright was selected to oversee the growth and development of the new Strategy division as Innovyx expands its strategic consultation services. Prior to joining Innovyx, Wright worked at Oracle Corporation and Prime Knowledge Solutions with their technology, marketing, and sales teams. Her e-mail marketing experience includes the implementation and growth of Fortune 1000 accounts, such as Adobe, Mead Johnson, Hyatt, Sony Playstation, Sage Software, Novartis and Toyota.

“Nissa has been a valuable asset to Innovyx these past ten years,” said Derek Harding, CEO, Innovyx. “We expect that her experience and understanding of Innovyx’s capabilities will aid the Strategy division’s growth.”

About Innovyx

Founded in 1998, Innovyx (www.innovyx.com) specializes in providing sophisticated email marketing solutions to advertising and marketing agencies, and global 2000 enterprises, through its technology and strategically focused client services team.

Clients benefit from Innovyx’s agility, flexibility, and unique ability to integrate with multiple agencies and databases involving multi-channel marketing programs. These solutions enable business professionals to create, deliver, and analyze direct marketing campaigns and customer communications programs.

About STAR Marketing

STAR Marketing (www.starmsgroup.com), a division of the Omnicom Group, is a network of customer experience management agencies and specialist services including: CRM, interactive, direct, digital and search media, analytics, teleservices, email, strategic consulting and process improvement.

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