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 Dialogue 1to1™
 Dialogue 1to1 combines, into a single solution, the key elements needed to manage personalized customer dialogues.
The system incorporates a clearly defined process for each major component of program management: planning; publishing; distribution; analysis; and data management. Its project management and workflow tools ensure that each project is completed efficiently and accurately.
Dialogue 1to1 features a suite of management tools, which enable system users to monitor program status and to analyze, in real-time, the responses generated by each message, and to compare response between campaigns. Request brochure »
Technology & Architecture
 Dialogue 1to1 is a Web-based solution, allowing management and end user access via standard Web browsers, ensuring there is no special client software to be installed.
The Dialogue 1to1 server provides application functionality, including personalization, analysis and management applications, and integrates a Web server; an ODBC-compliant database (typically Oracle®, or Microsoft® SQL Server®); and a high-speed SMTP mail delivery server. In addition Dialogue 1to1 enables easy access to a wide range of external data sources for batched, or real time data exchange.
The resulting solution has extremely high performance and is very scalable, enabling the successful delivery and analysis of millions of communications per day. Its open architecture also ensures effective and straightforward integration with other enterprise applications including legacy data sources, and CRM (customer relationship management) applications. The result is a solution that offers high performance; scalability; and low cost of implementation and ownership. Its powerful response handling and reporting capabilities will ensure that you — the marketer — know at all times how your program is performing.
Dialogue 1to1 Feature Overview
- Management console with built in project management and workflow control, customizable look and feel and integrated, context-sensitive help system
- Full list management capabilities with automated multi-format delivery (HTML, Text, AOL etc.), multi-language capability and multi-table capable, flexible recipient selection
- Results analysis in graphical, tabular and spreadsheet formats
- Tracks deliveries, bounces, unsubscribes, replies, open rate, total click-throughs, unique click-throughs and passalongs
- Customer service center Request fact sheet »
- Template driven, customizable subscription center Request fact sheet »
- ForwardIT™ “viral marketing” system Request feature sheet »
- High performance mail delivery engine capable of sophisticated customization and dynamic messaging
- Rule-based inbound message identification and processing Request overview »
- Automated spam score analysis Request fact sheet »
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Innovyx, Dialogue 1to1, ActionClicks and ForwardIT are trademarks of
Innovyx, Inc.
1to1 is a trademark of the Peppers and Rogers Group, Inc., used under
license.
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