 Full Service
Our professional services can be used in conjunction with our leading email technology platform Dialogue 1to1™, or can be used selectively to help you evaluate and optimize your current internal, or outsourced, email marketing program.
Because every client has different needs, we can tailor a full range of services to best match where you are with your email marketing efforts. For newcomers to the field of email marketing we offer education programs, and ongoing technology briefings. For those who need to build their program mailing list, or to optimize their existing customer database, we can help. And for those who are terrified of the backlash of Spam complaints, we will help you manage permission effectively.
Advice & Education
If you need advice, education, or consulting we have a range of seminars and training courses to help you get up to speed on email marketing. Learn how to use email as an effective marketing tool. Discover the dangers and how to avoid them, and see what kind of results and costs you should expect.
Once you are convinced that email is right for you, we can help you through the challenging process of setting up and managing an effective email program. There is much more to this than simply sending email messages. You need to address bigger issues, such as how email fits into your other marketing activities; how to plan a content publishing process & schedule; what content formats will drive the highest responses; and how to interpret the results generated by your campaigns.
List Building & Optimization
We provide a range of services to help you maximize your customer and prospect lists. If you already have an existing list of customer email addresses we can help you verify the quality of this list and test potential responses for the list. This will help ensure that you do not mail to a bad list, with the ensuing Spam complaint fallout. Our Email Acquisition Propensity Model (eAPM) can help you generate significant additional subscriptions from your postal DM list, as can our email address append, and email change of address solutions.
For companies that have no existing email address list, or that wish to supplement their existing list, we can provide a variety of quality list rental sources, and can help to build offline subscription generating strategies.Permission Management
Permission management is critical to the success of any email-marketing program. Not only does it maximize response, but it also minimizes the damaging, expensive, and time consuming backlash from disgruntled recipients. Our PermissionManager service takes care of both these requirements. We make it easy to gather and verify the initial opt-in permission to mail. Thereafter we ensure that you remain in compliance with the legal and ethical requirements for permission-based email marketing.
This is in part a technical solution, but also in part a labor-intensive and specialized human effort to monitor Spam complaints and blacklists, and provide immediate, easy unsubscription capabilities for recipients who no longer wish to hear from you.
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