 Permission Compliance Services
In recent years, most companies have implemented internal programs for privacy compliance. Today, with recent and upcoming anti-spam legislation, email marketers must implement similar programs to insure permission compliance.
Adherence to industry best practices and permission tactics provides compliance with the spirit of most every anti-spam laws. However, liability protection from the letter of these laws requires the marketer to possess demonstrable proof. Innovyx provides Permission Compliance services designed to quickly and cost effectively minimize our client's liability exposure.
Staff Training
Employee training sessions represent the first line of defense. Employee training not only reduces the risk of a campaign mishap, but, also provides the marketer demonstrable proof of “good faith” efforts toward compliance. In the event of an email campaign spam issue, the existence of staff training programs provides the company a demonstrable proof of good faith and best efforts toward conducting ethical permission marketing.
Permission Compliance (1/2 day seminar)
A review of permission practices ranging from best to Illegal practices. Staff will learn, via examples, the dos, the don'ts, and the rationale behind these practices. The session will address the three stages of permission practices: collection, data management, and maintenance. The seminar will also review current state and federal laws as well as proposed future legislation.
Permission Compliance and Best Practices (full day seminar)
Includes the Permission Practices and Legal Compliance seminar plus a 1/2 day discussing the keys to successful email marketing. This session delves into email marketing philosophy, differences from direct mail, and winning email strategies with the focus being designing email marketing campaigns which are permission compliant AND produce high return on investment.
Consulting
Deliverability Enhancement (hourly as needed)
Consulting with Innovyx, Inc. CTO Derek Harding. Mr. Harding is one of the leading email technologists in the world and has worked with many companies to improve the efficiency and deliverability of their email campaigns.
Permission Audit (hourly as needed)
A documented review of the marketer's: data collection process, database management practices, and permission maintenance procedures. Each of these areas is evaluated and recommendations provided. In addition, Innovyx searches the various anti-spam blacklists, and discussion groups on behalf of the client.
Marketing Strategy (hourly as needed)
Consulting session with Innovyx, Inc. VP Email Consulting, Ian Oxman. Mr. Oxman chairs various email marketing industry groups, sits on the DMA faculty, and regularly consults with Fortune 500 companies to improve their email marketing success.
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